Canon has entered the full-frame mirrorless camera market, joining competitors Sony, Fujifilm and Nikon. The company revealed a new mirrorless digital camera and lens mount system at an unveiling event in Tokyo on Wednesday 5th September.
The announcement of the EOS R comes just shortly after rival Nikon uncovered its first full-frame mirrorless camera – the Z series.
With an ISO range of 100-40,000, Canon’s EOS R digital camera is constructed around a 30.3-megapixel full frame sensor and Digic 8 image processor for 8 frames per second continuous shooting. Additionally, the camera features a Dual Pixel CMOS Auto Focus which gives an extraordinary 5,655 selectable AF points. Canon boasts that it has the fastest autofocus capabilities in the world, reaching 0.05 seconds when paired with an RF 24-105mm F4 L IS USM lens.
“There has never been a time in history in which visual expression has been so prolific,” states Canon’s Kazuto Ogawa.
Canon has introduced a new feature with the EOS R camera – a new multi-function control panel with a fully connected 3.5-inch LCD touchscreen. By tapping and sliding your finger across the panel, users can check customizable settings like autofocus, ISO and white balance, quickly and easily.
Canon RF Lenses
In combination with the announcement of Canon’s full-frame mirrorless camera, the camera giant has revealed that there will be four initial RF lenses launched with the EOS R. These four lenses include: the RF 35mm f/1.8 IS Macros STM, RF 50mm f/12.L USM, RF 24-105mm f/4L IS USM, and the RF 28-70mm f/2L USM
Below we take a look at each specific lens and how Canon has described each one:
RF 35mm f/1.8 IS Macro STM
“A fast-aperture 35mm f/1.8 macro lens, offering a naturally wide-angle perspective and close focusing, this is a great lens for everyday creativity where flexibility is key.”
RF 50mm f/1.2L USM
“Setting new standards of optical quality and speed, this 50mm f/1.2 prime lens offers supreme sharpness, plus remarkable low-light performance.”
RF 24-105mm f/4L IS USM
“Featuring fast, silent, Nano USM technology, this 24-105mm f/4 offers photographers and filmmakers a small, light general-purpose lens with 5-stops of image stabilization.”
RF 28-70mm f/2L USM
“A 28-70mm f/2 lens delivering image quality expected of prime lenses. With a super-fast, bright f/2 aperture right across the zoom range, it gives stunning results in low light.”
Pricing and Availability
The Canon EOS R full-frame mirrorless camera will be available to purchase in October 2018, priced at $2,299 for the body only, or $3,399 with the 24-105mm lens. Pre-orders will start on September 12th. If you are thinking about purchasing a Canon EOS R full-frame mirrorless camera, be sure to get your SD memory cards from our website now.