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Established in 1946, Sony's development is closely associated with many significant developments in electronic design and manufacture. From the launch of the first transistor radios in the 1950's and the invention of color television in the '60s to modern day Internet-ready products, Sony's strategic approach and commitment to excellence has yielded some inspirational products. Sony products are enablers. They allow consumers to immerse themselves in whatever form of entertainment and communication takes their fancy. Sony is about freedom, no limits, empowerment, innovation, imagination, autonomy, creativity and choice.