In the property world, a picture really does speak a thousand words – and real estate photography plays a powerful part in driving viewings, with the potential to convert to property sales. After all, the more people who view a property, the more chance of finding the perfect potential buyer.
From equipping yourself with essential photography gear to tips on photogenic compositions and best editing practices, we’re sharing our ideas on creating beautiful, flattering and (crucially) persuasive photographs of a property that shows off a home’s best assets. For aspiring and developing real estate photographers, we’re offering a guide to creating irresistible images of every property you shoot.
Be equipped with the gear
To get that all-important perfect picture, being equipped is key. From bringing a tripod, to ensuring you have more than one memory card, it’s the small details that are vital to getting the elements exactly right for the shot and ultimately, getting the sale.
Investing in a high-quality camera is a must if you’re serious about getting those snaps – so don’t cut corners here. However, using the right features is often more important in property portraits. With the aid of a tripod, you’re forced to slow down and think about the scene, lighting and setting. Even the slightest vibration can mess up your image, so getting a strong, sturdy tripod is the first step in securing those sharp shots. The more equipment you have to choose from, the better the quality of the image to really sell the room and make the home stand out on the market.
Optimise perspectives and lighting
The basic flash that comes with your camera should rarely be used. It can often add sharp shadows, and flatten out your subject too much. To get the most from your flash, consider using an external flash to give a cleaner look. Be flexible with angles to gain better illumination of subjects that are far away, and really capture the room in question. The more control you have over your lighting, the more appealing the image will be. So, by using your flash alongside a wide angle lens you’re sure to get a photo that spans the room, and really sells its assets.
Be flexible with timings to optimise exterior lighting – when you arrive at the shoot, the lighting may be less than ideal for shooting the exterior of the home. But by the time you leave, the sky could be full of beautiful clouds, and the light a little bit more diffused. So, being prepared to come back later if the lighting isn’t on your side or the weather isn’t playing ball could really pay off. After all, the exterior is often the photo prospective buyers will see first – so it’s important to get it right.
Create the perfect canvas
If your client is looking to sell their home fast, the photographs used on your online listing should present your property from all of its best angles, and often this means being flexible. Even if the photographer can get the perfect shot, it’s still important that your client takes an active part in selling their home, and learns to market it. Without doubt, some key aspects for best presenting a house for sale are to tidy, declutter, clean, neutralise the decor and subtly accessorise.
Opting for furniture and accessories that will make the room ‘pop’ will be key to making your client’s home picture perfect. By using mobile furniture such as a stylish occasional table, scatter cushions and fashionable lamps, you can ensure you get the most from your image, as items can be moved around to create the perfect perspective and appeal to a range of prospective buyers. It’s all about helping buyers to imagine themselves living in the property, so don’t be afraid to get creative.
Be savvy with your editing skills
Editing the content from your shoot should be fast and easy, so you create the image you had in mind efficiently. The quicker your images are ready, the quicker your client’s home will be on the market, and viewings can be booked.
A little advanced editing could make your images stand out above your average snap. If you don’t have time to edit photos or need to deliver a volume order within a short time, consider a photo editing service to gain a quick turnaround for your clients. The real estate industry is driven by location, price and timing, so these are important factors to bear in mind when photographing and editing.
Getting the most out of your property photography has significant benefits for your client when selling their home. Well-thought-out photos will allow you to stand out, appeal to potential buyers and attract visitors in no time at all!
From high-capacity memory cards to sturdy tripods, head to our website now to view the best accessories for real estate photography.
Author Bio: Angus Ponsford is the Director at Ponsford Ltd, an independent, family-run furniture retailer that boasts a huge selection to suit every style and budget.