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Artificial Intelligence (AI) and its implementation, have affected a number of the world’s leading industries both in the UK and internationally. Whether this is down to the fall of traditional media, or the increase in streaming platforms using AI such as YouTube, we come into contact with intelligent AI at multiple points throughout the day. But how has it ultimately changed the way we consume media in the 21st century?

In this article, we will be looking into how AI has changed the media industry and the way we consume content online. 

AI in video games:

In recent years, AI has been implemented into a number of sectors as the world is shifting more towards digital media when compared to traditional print. However, it has also begun to slowly work its way into popular games that we play on a regular basis. AI was first introduced in first-person shooter games such as Call of Duty to keep the gameplay fresh and new. This has since been implemented into a number of games such as gambling, as video slots have a wide variety of bonus symbols to draw the player in through the use of AI learning. As AI tracks the games that you like to play, it will then suggest bonuses based off of the jackpots you are looking to gain. 

AI has also been used in a number of titles created by the company EA, such as FIFA and Sims, to introduce exciting gameplay and present characters that appear to have a life of their own. As AI learns, your experience improves, keeping users interested in gaming for prolonged periods of time. 

AI and online media consumption: 

AI is also highly influential when it comes to the consumption of media online through mobile devices. By using applications such as BBC News and Sky News a learning AI will cater the information that you see to your clicking habits. When downloading the app, you begin by providing the AI with specific categories that you are interested in. From there, the AI then begins to tailor the content that you are receiving to ensure you have constant engagement with articles that are interesting to you as the user. 

This is beneficial for media outlets when publishing online as this can become saturated. You want to capture the audience’s attention, and tailoring content to specifically reach your select target audience helps to ensure that they are not receiving information from elsewhere. Whether this is recommendations for news articles mentioned above, or even tailored videos and advertisements on platforms such as YouTube, Facebook and Instagram, this is all collected by the use of cookies and intelligent AI learning programs to optimise click-through rate and tailor online content.  

The rise of fake news: 

Though this is highly beneficial for business, AI learning has also negatively contributed to the way that people consume online media in the form of fake news. This is an issue that is recently becoming more prominent on social media platforms such as Facebook and Twitter, as AI provided insights to clients as well as showcase news stories to customers based off of a specific celebrity or search term. This has opened the door to fake news outlets reporting news that is only partially correct, meaning that false information can be spread more easily. 

Though this is an issue that is being tackled, AI continues to evolve to provide us with an improved experience when searching online. This means that it can present us with reliable sources based on our interests across a number of industries whether it be fashion, gaming, or even videos on YouTube. 

Implementation of AI in mobile devices:

AI has also begun to become heavily prominent in our homes in the form of  mobile and smart home devices. With the likes of Google Assistant on Android devices, Google Home products, and voice assistants such as Amazon’s Alexa, AI is making it even easier to navigate the internet by using your voice. Whether this is unlocking your phone or giving you a step-by-step guide to your favourite recipe, AI is helping to streamline the process of searching the internet and tailor your experience to be a positive one. Though this is still in its second or third generation at this time, the implementation of this technology in the home is only set to escalate in the near future, creating a smarter home for everyone. 

Whether you are a frequent user of an AI or not, there is no denying that it has aided technology to grow and helped to streamline the way we consume online media as a whole. Will you be using AI in the future?

Now that you are aware of how AI has affected how we consume media, why not get your hands on your own smart home device to benefit from the technology that’s driven by artificial intelligence?

Helen Durkin

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