Following months of rumours and speculations about new products, Apple has officially unveiled new devices at their event which took place in the company’s Cupertino, California campus just yesterday. During this big event, the technology giant announced its 2018 iPhone line-up; the iPhone XS, XS Max and the iPhone XR, in addition to the Apple Watch Series 4.

Take a look below to discover a quick recap of everything Apple announced yesterday.

Apple XS and Apple XS Max

Apple iPhone XS and iPhone XS Max

Apple iPhone XS and iPhone XS Max

Taking to the stage to confirm everything that was leaked in the weeks leading up to the event, Apple executive Phil Schiller, announced two new iPhone models: the iPhone XS and the iPhone XS Max. Both iPhone models feature an improved IP68 waterproof rating and support dual-SIM technology, using eSIM’s.

The iPhone XS features a 5.8-inch Super Retina OLED display, whilst the iPhone XS Max comes with a larger screen of 6.5-inches, with a 2688×1242 resolution at 458 pixels-per-inch. Similar to other iPhone models, such as the iPhone 8 Plus, the larger display allows the iPhone X Max to maintain two-column applications. Making the Max officially the biggest smartphone Apple has ever created. According to Apple, the edge-to-edge glass design has also been updated to be far more resilient.

Camera technology has also been updated. The iPhone models feature a quicker sensor in the 7MP front-facing camera and a larger sensor in the 12MP dual main camera on the back of the device. An upgraded True Tone flash and a smart HDR sensor mean the device can help to prevent blurry photos when capturing action shots. In addition to this, the smartphones support blur adjustment meaning customers will be able to adjust the depth of field after the image has been taken.

Apple iPhone XS and iPhone XS Max - Camera

Apple iPhone XS and iPhone XS Max – Camera

In regards to upgrades and improvements internally, both smartphones are now powered by a new A12 Bionic chip, which improves processing power and machine learning. With the ability to be charged wirelessly, the latest flagship devices can reach up to 30 minutes and one hour more than the iPhone X in regards to battery life.

Apple iPhone XS and iPhone XS Max - Hands on

Apple iPhone XS and iPhone XS Max – Hands-on

Apple states that the new iPhone XS and XS Mac will be available to purchase in three different storage sizes, with capacities of 64GB, 256GB and 512GB. Going on sale later this month, prices for the new models will start at £999 for the iPhone XS and £1,099 for the XS Max.

Apple XR

Apple iPhone XR

Additionally, Apple confirmed that there is also a third iPhone model available, the iPhone XR. This colourful, and to some extent, a more affordable iPhone operates as the cheapest method of getting your hands on the iPhone X design. The XR comes in 6 new colours with a 6.1-inch LCD display – which has been named as ‘Liquid Retina’. This display has a 1792×828 resolution and features haptic touch on the screen instead of 3D touch. It will also contain a 7MP front-facing camera and a 12MP wide-angle camera.

Similar to the other two new iPhone models, the XR will also utilize an A12 bionic chip to improve processing power and speed. With the option of wireless charging, Apple states that the battery life can last up to 90 minutes longer than the current iPhone 8 Plus model.

The iPhone XR will be arriving in stores a little later than the other two models, at the end of October. The products prices will start from £749 for 64GB, £799 for 128GB and rising to £899 for 256GB. It will be available in six colours; black, white, yellow, blue, coral and Red.


Ever since the headphone jack was removed from the iPhone model with the launch of the iPhone 7, this is staying the same for the new iPhone XS, XS Max and iPhone XR models. Therefore customers will need to purchase a lightning to 3.5mm headphone jack adapter or wireless headphones.

 Apple Watch Series 4

Apple Watch Series 4

Apple Watch Series 4

The Apple Watch Series 4 was the first gadget that was revealed at Apple’s event in California. It has a 30% edge-to-edge larger display giving the ability to show much more information, a louder speaker, slimmer body, and all-day battery life.

The digital crown now has support for haptic feedback, which essentially means as you scroll through lists, you will feel a responsive sensation of cumulative clicks.

In terms of health, the fourth-generation Apple Watch has fundamentally been redesigned to help customers stay more active and more connected than ever before. The device contains ECG support for measuring the electrical activity of your heart and can detect an irregular heart rate. Additionally, the ECG app can detect a fall, which then alerts the user to dismiss this or alert the emergency services if needed.

Apple Watch Series 4

Apple Watch Series 4

Apple’s chief operating officer, Jeff Williams, states:

“The completely redesigned Apple Watch Series 4 continues to be an indispensable communication and fitness companion, and now with the addition of groundbreaking features, like fall detection and the first-ever ECG app offered directly to consumers, it also becomes an intelligent guardian for your health.” 

Pre-orders for the watch will start from Friday 14th and will go on sale at the end of next week. Prices start at £399 with GPS or from £499 with cellular. Available in aluminium or stainless steel, customers have the option of choosing the watch in either silver, gold or space grey.


If you are thinking of getting your hands on one of these new products, be sure to get the accessories you need to compliment your new Apple purchase from our website now.

Anya Beuzeval

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