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Sony Ericsson

Sony Ericsson, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001. Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry. At Sony Ericsson, design is about more than just a good-looking product: it's integrated into every step of the process – intelligent features, user-friendly applications, innovative materials and, of course, attractive visual appearance. Design is the essential differentiator when comparing mobile communications products. A Sony Ericsson design can be defined as one that triggers all your senses, communicating to your rational intellect as well as your emotions. A focus on logical thinking ensures that usability is a key factor in design, while the innovative, explorative aspects appeal to the emotions. We aim to be always a half-step ahead of the consumer, so that they can relate to our ideas and be inspired by them.