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As part of The Gillette Company, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell also markets primary lithium and zinc air batteries as well as rechargeable nickel-metal hydride batteries. The UK's No.1 battery brand offers reliable, long lasting power for everyday devices you use most like toys, clocks, radios, remote controls, smoke alarms and torches. With thier new and improved formula Duracell Plus lasts longer, much longer.